Selecting your domain name is not something you should do on a whim. Consider the options carefully, and remember there’s no harm in owning more than one version of your desired domain name. Try to have keywords in your URL; let the URL of your website say what you do, rather than who you are, if the former is what people would be searching for. Ideally, your domain name should tell someone what they should expect to see on your website, not leave them wondering what on earth they could find. If your brand is an established one, and built around your name or a company name which tells the visitor absolutely nothing, perhaps consider a basic website on that URL- one which is really an informational site- and provide a link to your other website from the information site. Aim for either the .com or .com.au extension if you are in Australia.
Keywords in URL are not as crucial to SEO as they once were, but believe me they still help. We can point you to an example of this online right now- if you go to Google and type in paid modelling work melbourneyou’ll see the website wilderness images returned in the top spot on page 1. The primary business of the website is budget wedding photography, and the site also features in the top few page 1 organic listings for budget wedding photographers melbourne -try it and see!
Two entirely different topics, the domain name has no keywords- and awesome rank for both search terms, as well as countless others. And yes, we did it- we can do it for you too. See the article on how to rank well in Google for an explanation of critical search engine ranking factors, applicable now, as well as a glimpse into the top seo tips for 2012.
Use the Melbourne SEO Contact page to get in touch, if we can be of help.