By now, most folk will be aware of the Venice update from Google, documenting 40 or so points which have moved the seo goal posts around the field a little. What this does mean, is that 2012 is definitely the year of localisation- so if you are not listed anywhere in local directories, or you have no physical address or geo tagging on your website, you had better get to it and see that these are done!
Google maps, showing your location, can be embedded into your website. Melbourne website designers can do this for you, if you are not inclined to do your own work.
To offer an example of how this might affect you, or your visitors- let’s say you are looking for accommodation near National Parks in Victoria. You type your query into Google- and instead of returning results from Victoria Australia AND Victoria BC, the “local” results return listings relevant to the Victoria you are in right now.
Or more precisely, it’s Saturday night, and you want to book for a pizza delivery dinner. You type in “pizza delivery” and your suburb. There are no pizza restaurants in your suburb/ You live on the north fringe of your suburb, and Google returns the closest results to where you are, the southern fringe of the suburb to the north of you.
This is a great opportunity to tap into a local market, and it’s still early days.
Get onto it- sort your local listings and placements today. If you need help, seo melbourne can do it for you.