Have you ever wanted to be in charge of your own search engine optimisation? It’s a rewarding experience. Running your company website and doing your own internet marketing is something that can be learned. SEO Courses are held in our Melbourne training rooms at Dandenong South, every month, and sometimes more often due to overflow. […]
Search Engine Optimisation Blog- Our Best Tips
It's with pleasure that we offer these regular, topical updates of interest to people who do their own search engine optimisation. We blog about what we do to websites to make them rank high on page 1 of organic listings.
There are dynamic changes to the way web pages are indexed, ranked and searched. It's essential to stay informed and make careful judgement calls before optimizing your own- or a client's website. Our comprehensive suite of search engine opitmisation services can bring your website in line with all current best practices. A thin line separates white hat techniques from black hat tactics- doing the right thing by search engine quality standards will keep your business alive and bouyant throughout all the algorithmic updates and swings.
The subjects we select for inclusion here, are those we consider relevant to the times. We provide tips, anecdotes and specific case studies from campaigns we've either developed, worked on or implemented.
Yet more blog topics come from requests received during our search engine optimisation classes. You too can avoid being baffled by conjecture and get the inside scoop on what you should be doing, to get your website ranking better.
Perhaps some of the articles on this blog will help you clear those niggling concerns and get you started on the road to being an SEO specialist.
The relevancy of the advice shared here, is applicable to search engine optimisation for small business websites, eCommerce and online shops, as well as large corporate sites spanning a thousand pages or more, with a sprawling site hierarchy and file structure.
We wish you success in your quest for information and as always, feel free to request topics for inclusion. Simply head to our contact page, and complete a form.
It had to happen sooner or later- through prior browsing history, emails, links in emails and your general search trends- Google is slowly learning about you. In an effort to return the best, most relevant search results as accurately as possible first time round… Google strives to understand you- and what you really want. They […]
Have you noticed a sharp drop in your website rank within search engine results? If this has happened before the end of May 2013, and you have been left scratching your head wondering why the sudden drop in position within the search results, it’s quite likely you’ve received a Penguin penalty for 2013. Penguin was […]
We had someone attend our seo training course recently. He came in to learn SEO so that he could use the skills taught in our training class, to improve the rank and visibility of his website. The website had seen better days and needed some search engine optimisation best practices. Teaching SEO is one thing- […]
Have you got an SEO company working for you right now? Why do I ask? If you do, then you need to be aware of what’s happening every step of the way. We’ve just recently spoken with someone who is a leader in their field, and their previous SEO was taking a few grand per […]
We’re delighted to have expanded the range of website optimisation tasks we undertake for clients. You can select one or more of the following categories of works, according to what problem or problems- your website has. on-page seo off-page seo overall server health website performance- page load speed responsiveness- so your website looks good and […]
Our newest article looks at the role of seo and seo providers in 2013. Search engine optimisation is going to be more crucial, as people strive to saturate web sites and every form of connectivity with content in an effort to drive traffic to their web site. Our latest article on the shape of things […]
There is a way to effectively utilise general media advertising with an SEO campaign. Our Melbourne SEO office often works with businesses who have invested heavily in either print, television or radio advertising- and sometimes more than one of these. If you are still advertising in places other than the internet, and are wondering how […]
If you need to move the hosting arrangement of your website to a new server, ensure you don’t lose rank by configuring your DNS settings with errors. If you make mistakes in migrating your website, you might go offline and lose traffic as well as organic rank. If you don’t realize this has happened- because […]
We’ve recently handled an instance of getting back Google rank after web site hacking, for someone. Our client’s web site had been attacked via a third party extension plug-in which was out of date. This enabled the hacker to gain entry to the site root directory and wreak havoc for our client. Security vulnerabilities develop, […]