Search Engine Optimisation Blog- Our Best Tips

It's with pleasure that we offer these regular, topical updates of interest to people who do their own search engine optimisation. We blog about what we do to websites to make them rank high on page 1 of organic listings.
There are dynamic changes to the way web pages are indexed, ranked and searched. It's essential to stay informed and make careful judgement calls before optimizing your own- or a client's website. Our comprehensive suite of search engine opitmisation services can bring your website in line with all current best practices. A thin line separates white hat techniques from black hat tactics- doing the right thing by search engine quality standards will keep your business alive and bouyant throughout all the algorithmic updates and swings.

The subjects we select for inclusion here, are those we consider relevant to the times. We provide tips, anecdotes and specific case studies from campaigns we've either developed, worked on or implemented.

Yet more blog topics come from requests received during our search engine optimisation classes. You too can avoid being baffled by conjecture and get the inside scoop on what you should be doing, to get your website ranking better.

Perhaps some of the articles on this blog will help you clear those niggling concerns and get you started on the road to being an SEO specialist.

The relevancy of the advice shared here, is applicable to search engine optimisation for small business websites, eCommerce and online shops, as well as large corporate sites spanning a thousand pages or more, with a sprawling site hierarchy and file structure.

We wish you success in your quest for information and as always, feel free to request topics for inclusion. Simply head to our contact page, and complete a form.

It’s always great when clients’ targets are reached. It’s something we do a lot of- but understandably, the vast majority of our search engine optimisation clients want their seo achievements kept confidential- and away from competitors’ prying eyes! A number of months ago, one of our customers’ websites made it to page 1 of Google […]

Diligent seo efforts were rewarded last week, with a double placement on page 1 for a highly competitive string. Two separate websites pulled front page rank for us, with some interesting revelations, and debunking of a couple of poplar seo myths. There is a more information about this on the seo melbourne success page of […]

By now, most folk will be aware of the Venice update from Google, documenting 40 or so points which have moved the seo goal posts around the field a little. What this does mean, is that 2012 is definitely the year of localisation- so if you are not listed anywhere in local directories, or you […]

Your website security is paramount. Think of the username and password to your site as being the keys to your safe. The safe holds the cash- but in this instance you forgot to spin the dial, and to make it worse- you have left the keys hanging from the lock, and there’s a year’s worth […]

Here’s something most webmasters and students of our SEO classes don’t always comprehend. Search engine optimization demands an ongoing, long-term commitment. As part of a successful, ongoing SEO plan, you should be looking at creating a balanced content curating and marketing campaign designed to build authority and credibility with your audience.A plan set out for […]

It’s one thing to have achieved front page Google rank- and another to maintain it. I cannot emphasise enough, the need to ensure uptime for your website. That means, it needs to stay online and accessible. No “under construction” or “can’t find the server” message in the visitor’s browser window. If you want to keep […]

So you have chosen a domain name, a keyword rich one. And now you’re thinking about getting it all started. Let’s just recap a few points. Be absolutely certain that: your domain name is yours, not some third party’s property the registration has been paid for a minimum of two years that you are correct […]

Selecting your domain name is not something you should do on a whim. Consider the options carefully, and remember there’s no harm in owning more than one version of your desired domain name. Try to have keywords in your URL; let the URL of your website say what you do, rather than who you are, […]

This is an interesting post, towards the end of what has been very interesting 10 days. I have had several people come to me with a problem of their site being hacked. When you visit their hacked site, you will see a replacement index page installed by a hacker, calling himself Q8Coder, probably from the […]

Now it’s time to plan one of the most important steps of all- the information . The architecture you use to house all this information as well as the presentation and delivery systems you intend to use, need to be looked at right now. There will be more personalisation in search results- so your best […]