It’s been a while in the making but it’s finally done. An informative piece explaining the relationship of the elements which make up a clever strategy of search acquisition- that is- acquiring rank and traffic with a purpose, through SEO, is now complete. As SEO consultants, we’re amazed at how disjointed most websites are with their information. This usually a reflects a deeper issue- the sign of a business that’s unsure of what it really does, or stands for.
While it’s all too easy to talk about things like “we’re the best at what we do”and “we’ve been in the industry longer than our competition”, those items make little sense to the customer searching online.
We notice that many businesses don’t have a clear idea of exactly The finished article, which addresses the seven points of search acquisition can be found here.search engine optimisation and search acquisition article