There is a way to effectively utilise general media advertising with an SEO campaign. Our Melbourne SEO office often works with businesses who have invested heavily in either print, television or radio advertising- and sometimes more than one of these. If you are still advertising in places other than the internet, and are wondering how all that temporary presence elsewhere can be properly utilised, read on.
I’d suggest first and foremost- if you have a bricks-and-mortar business, with a street address, your first task should be to validate your business through “Google my Business”. Ensure you can be found easily, when someone recalls your non-internet ad and tries to figure out exactly who it was from.
People rarely take notes when listening to the radio or television, and newspapers get thrown out, magazines get put back on the table or rack, and most of the ad is forgotten.
Different snippets of information from ads stick in the prospect’s mind- and they expect Google to have the answers to their questions.
make sure you’re there, when the customer or searcher is asking for Google’s help.
Take steps to set up your online advertising- start small, develop credibility, generate history and be ready for tomorrow.
Advertising online has become a precisely targeted way of reaching internet users, and businesses are embracing it.
So why SEO (Search Engine Optimization), you ask?
With a never ending battle for the consumer’s mind, advertising tends to get blissfully ignored by most people. After all, it is an interruption to what they are looking at, or enjoying online.
There are exceptions- and one of them is that moment when an internet surfer types a query into the search bar of the front page of Google or any other internet search engine.
At that point, the internet user is fully receptive to your message; they want to know about what it is you offer.
They will only find out about you via organic search if you appear within the results returned by the search engine.
I’d suggest first and foremost- if you have a bricks-and-mortar business, with a street address, your first task should be to validate your business through “Google my Business”. Ensure you can be found easily, when someone recalls your non-internet ad and tries to figure out exactly who it was from.
People rarely take notes when listening to the radio or television, and newspapers get thrown out, magazines get put back on the table or rack, and most of the ad is forgotten.
Different snippets of information from ads stick in the prospect’s mind- and they expect Google to have the answers to their questions.
make sure you’re there, when the customer or searcher is asking for Google’s help.
Take steps to set up your online advertising- start small, develop credibility, generate history and be ready for tomorrow.
Advertising online has become a precisely targeted way of reaching internet users, and businesses are embracing it.
So why SEO (Search Engine Optimization), you ask?
With a never ending battle for the consumer’s mind, advertising tends to get blissfully ignored by most people. After all, it is an interruption to what they are looking at, or enjoying online.
There are exceptions- and one of them is that moment when an internet surfer types a query into the search bar of the front page of Google or any other internet search engine.
At that point, the internet user is fully receptive to your message; they want to know about what it is you offer.
They will only find out about you via organic search if you appear within the results returned by the search engine.
To make this happen, you need to get your SEO sorted.
You need to be where the visitor is looking. More often than not, that will be on page 1 of Google.
Take a look at our article, which talks about the advantages of great SEO over conventional print advertising.
The SEO advantage over print advertising article has some more information about the benefits of using search engine optimisation to reach your potential customers when they are hungry for what you offer.