Website Templates and SEO

One of the things almost every client chooses for their website design, is a template. Very few people make a build from the beginning using a layered Photoshop design, converted to html. Templates are written by many different developers- and the variation in attention to detail is enormous.
We’ve seen instances where there are multiple h1 heading tags on one page- or the title for the logo image is rendered as a h1 tag within the source code of every page.
There should only be one instance of a h1 tag on a page, and it definitely shouldn’t be the same one throughout your website!
Read about other considerations for selecting the best template from an SEO perspective, to ensure you don’t overlook some important factors, not widely known to most people- or web developers.
Some templates include components or plug-ins. These are similar to apps, in that they increase the functionality of the template. They bring slideshows, effects, eCommerce and more, to what could otherwise be a static site.
Not all components and plug-ins are created equal.
Many of the developers simply try to get their work out into the market as soon as possible, neglecting some of the SEO imperatives. Some image handling components have no provision for title or “alt” text attributes and need to be hacked to make them work properly.
We can do that for you.
Templates really exist as a way of saving the cost of design and development to the stage where content can be uploaded.
They cost a fraction of a custom design, and if you get a good template build, you’ve saved a lot of money.
Inmost cases, template developers wrap text in heading tags to tweak the appearance of a page, in order to sell the template. Many slideshow extensions have very poor coding, omitting critical pieces of the puzzle to the detriment of search visibility.

Getting an accurate idea of the problems within a template demo can be difficult.

Template demo sites generate the website using the template you are interested in, dynamically, without rendering the source code as it would be in a final build with that template. This makes assessment of SEO compliance difficult.
The solution?
Seek out an instance of your preferred template in use online, then have seo experts take a look at the instance of the template in use. Often the cost of correcting any problems is not prohibitive.
If you have any queries at all, contact an SEO professional to arrange an assessment of the template you are considering.