Melbourne SEO has had a busy two weeks- with some massive seo website rebuilds and revision- for clients as well as our own websites. By now everyone will have either hailed or wailed the Penguin update from Google.
It first came to my attention when I noticed a sharp, sudden rise in money keyword rank, for a number of websites I manage seo for. They were clients’ websites as well as my own. I started digging… and this is what I discovered.
Google is
- getting less tolerant of “obvious” seo efforts
- the human visitor has to come first, even more than before
- content was once king- now it’s the kingdom
- you can’t live in a cave- go out and join the tribe
- you have to make it- and not fake it!
The expanded meaning of just about all these topics will be obvious, and since this is a blog article, intended to be brief, I’ll summarise by saying this. Whatever you thought was clever and under the radar, is not so any more. The radar is aimed so low, that any attempt by you to fly under it will result in a “crash and burn” into the hillside.
This is the time to redeem- undo any bad tactics, remove all your keyword stuffing, spammy looking links and any dubious seo efforts you may have once engaged in. Clean the slate, payday is coming, and you want to be at the front of the queue. Get your Google rank back- in fact we rescued one website from a 10 position drop, to a higher spot than ever before for the money search term of that industry. They now occupy position 2 on page 1 organic, after a crazy amount of recent technical problems.
Some seo practitioners have asked whether seo could be dead.
It hasn’t even sprung to life yet- the beast is still in the lab, getting its DNA sorted.
It’s getting ready to hit the ground running.
More articles will go on the website soon.