The SEO tasks we handle on a daily basis are as varied as the websites we work on. The breadth of our optimisation services has grown to provide a full range of skills and offerings to ensure your website will perform well in organic search.
The most important area of attention for a website is on-page search engine optimisation. This refers to the content within the site which humans see and robots index. It includes text, images and video- as well as an all-round user experience enhancement.
Our SEO services address the following areas of website well-being:
- What are you optimising for? Comprehensive keyword research and value assessment guide our future SEO work on your website. Often, the terms that have the highest search volume, don’t produce the biggest sales or greatest number of inquiries.
- Overall website health optimisation including your hosting environment, CMS and technical items- URL structure, website architecture and more
- On-page SEO which covers the things on the front end of the website, which the visitor sees and reads, as well as the content which is indexed by search bots.
- Off-page SEO covering things like traffic acquisition, citations of your website and business online, and creating inbound links.
- Summarising what your business does, and preparing a concise message to your customers, as part of optimising your entry in listings of local businesses. This appears in the section of search results shown on maps so that walk-in customers can find you, or navigate to your store using their smart phone.
Our comprehensive SEO methods take a holistic approach to your online management and search engine optimisation strategy. Content creation and curating are top-level SEO tasks, and have a huge impact on the overall success of a campaign.
It needs to be done properly!
Overall Web Site Health
SEO will only work well if your web is in a state capable of benefiting from the work being done.
Your website might be running a content management system like WordPress, Joomla or Magento. In almost every case, each of these will need some tweaking to work at maximum potential. Server configuration, website architecture and security are all covered under website health- an essential part of the SEO service lineup.
Security of your site is important- a good hacker’s work is generally unnoticed. The hacker targets your organic traffic, and redirects it to his own unsavoury website. In the meantime, your site loads well when you type in the URL. Usually you realize something’s wrong, when things go very quiet.
Web site architecture, accessibility to humans and robots, and overall server health are factors which can have a positive or negative effect on all your search engine optimisation efforts.
Keywords- Researching the Right Ones
Keywords within your content can make or break your whole campaign- and meticulous keyword research is part of every SEO service cluster we provide. Knowing what people search for, and developing content to address the queries of clients plays a pivotal role in what we do as seo experts. Our professional work as consultants involves copious amounts of analysis of content and providing recommendations for better content development. Using terms and points of reference to your product or service the way your customers would, helps us create meaningful, descriptive text, images and video, to meet their queries.
Without doubt, on-page search engine optimisation would have to be the single most important element of getting your web site to rank well in Google.
This is one area, where we can have a granular level of control over where you place elements, how you link between pages, and the content you create.
We see web sites that are very thin on content- across a broad range of industries. These web sites are losing ground to competitors who provide services or products which are not as good- yet their on-site content development strategy is better.
Optimising a website properly- at page level- can result in the greatest gains in rank, in the shortest time, if everything else is correct to begin with.
Off-Page Search Engine Optimisation
Can your web site be found in all the right places? Our off-page optimisation service ensures your website is cited consistently, where quality citations matter. Trust and authority signals can be passed from one website to another, and the objective is to get you seen in authoritative trusted domains.
There are good and bad neighbourhoods on the internet.
Your website gets “branded” according to the circles in which it hangs out- and if you’re part of a good group, doing all the right things, you’ll enjoy a ranking boost that comes about by association.
Clients who come to us, have often had SEO work done on their website in the past.
The previous work has not always been positive so we need to correct those mistakes before we can move forward with the best seo strategy and online marketing campaign.
If your web site needs some fancy footwork to bring your online presence up to speed, then contact our melbourne seo company for a no-obligation appraisal. For more reading, and to gain a deeper level of understanding about some of the strategic methods we employ in our SEO services, take a look at our seo strategy planning page for more information.