There’s no doubt that many webmasters are in shock after the Penguin and Hummingbird events of 2013. Google made major moves to clean up poor linking and thin content, which meant that harsh blows were dealt to websites which ranked because of poor quality, paid links.
Websites which were light on content were dealt some penalties too- all in the name of lifting the standard of results returned to searchers, in the hope of getting it right, first time.
Penguin addressed poor linking practices, namely the purchase of links to improve rankings. We have a lot of people come to our seo courses who are at a loss to explain the sudden drop in rank. After we look at the work which they have had done to their website, we discover lots of low quality directory links pointing back to the domain.
Website SEO strategies for 2014 should ensure that the target site is squeaky clean, that the old outdated practice of seeking links from anywhere at any cost, is avoided. Bad links- questionable links from dubious websites and doubtful sources should be eliminated. Do whatever it takes to disavow those bad links, and get the damage reversed.
Once you have arranged the removal of the bad links, and lobbied either the web masters of the websites or your previous SEO company (or both), you can make firm plans to set your website on the road to recovery.
Read about the contribution these links made, and what you can expect in terms of regaining lost rank, after Penguin 2013. Understand why the process will not be immediate and see our recommendations, in the recovery after Penguin 2013 article.
Become familiar with the notion of semantic search. The word “semantic” means “related to meaning or logic”, and it correlates to Google search like this:
When a user searches within Google for something, Google accesses its index with the particular user’s tastes and preferences, as well as previous history which are all kept in a knowledge base derived from previous search, email, chats, web browsing, hangouts and social interaction. If our fictitious user showed preferences for vegetarian meals, Google will eventually be smart enough to return more vegetarian restaurants in the search results to that user. Read more about this absolutely critical area of modifying your SEO and online marketing for the future. Study our article on semantics in search queries and returns article.
It’s essential reading for all website owners and SEO people.
Being seen online, seen in all the right places, in the right light and context- should be addressed as part of a managed content development strategy for SEO.
Semantic search strives to understand meaning, context and the importance of what is written, so that the right answer can be delivered to the searcher, first time.
Although these are very early days of the knowledge graph and semantic search, it’s heading to a fantastic place where real quality will be rewarded, and fancy result manipulation tactics will be penalised even harder.
Genuine shares, of share-worthy content by real people, will get you far in the new order of SEO. If you really want to be found and get ahead, a content creation and development strategy should be part of your online marketing and SEO plan for 2014 and beyond.
As a website owner, you need to be ahead of the pack, and understand how securing your place within the online space of your visitors and target market, will make a world of difference to your performance in organic Google search.
Sort your 2014 organic SEO strategy and online marketing plan.
Contact our Melbourne SEO office today, for professional, expert assistance and advice.
Websites which were light on content were dealt some penalties too- all in the name of lifting the standard of results returned to searchers, in the hope of getting it right, first time.
Penguin addressed poor linking practices, namely the purchase of links to improve rankings. We have a lot of people come to our seo courses who are at a loss to explain the sudden drop in rank. After we look at the work which they have had done to their website, we discover lots of low quality directory links pointing back to the domain.
Website SEO strategies for 2014 should ensure that the target site is squeaky clean, that the old outdated practice of seeking links from anywhere at any cost, is avoided. Bad links- questionable links from dubious websites and doubtful sources should be eliminated. Do whatever it takes to disavow those bad links, and get the damage reversed.
Once you have arranged the removal of the bad links, and lobbied either the web masters of the websites or your previous SEO company (or both), you can make firm plans to set your website on the road to recovery.
Read about the contribution these links made, and what you can expect in terms of regaining lost rank, after Penguin 2013. Understand why the process will not be immediate and see our recommendations, in the recovery after Penguin 2013 article.
The New Semantic Search
If you are still looking at spreadsheets of keywords and ranking reports, then you’re doing it all wrong. There’s a new element in the ranking mix you need to understand- and quickly!Become familiar with the notion of semantic search. The word “semantic” means “related to meaning or logic”, and it correlates to Google search like this:
When a user searches within Google for something, Google accesses its index with the particular user’s tastes and preferences, as well as previous history which are all kept in a knowledge base derived from previous search, email, chats, web browsing, hangouts and social interaction. If our fictitious user showed preferences for vegetarian meals, Google will eventually be smart enough to return more vegetarian restaurants in the search results to that user. Read more about this absolutely critical area of modifying your SEO and online marketing for the future. Study our article on semantics in search queries and returns article.
It’s essential reading for all website owners and SEO people.
SEO for Real People is Like Real Marketing
The role of seo throughout 2014 and beyond, needs to be aligned with marketing.Being seen online, seen in all the right places, in the right light and context- should be addressed as part of a managed content development strategy for SEO.
Semantic search strives to understand meaning, context and the importance of what is written, so that the right answer can be delivered to the searcher, first time.
Although these are very early days of the knowledge graph and semantic search, it’s heading to a fantastic place where real quality will be rewarded, and fancy result manipulation tactics will be penalised even harder.
Genuine shares, of share-worthy content by real people, will get you far in the new order of SEO. If you really want to be found and get ahead, a content creation and development strategy should be part of your online marketing and SEO plan for 2014 and beyond.
Not Just Search- Google is a Knowledge Base
Google’s search engine is getting smarter by striving to understand what the user really wants when the words are typed into the search box. This understanding comes from a number of sources, and together they contribute to the knowledge graph. Essentially, it’s as though Google has the inside word on our interests, gleaned by analysing our previous search histories and patterns, the websites we’ve looked at in the past, and what our interaction with those websites has been like once we’ve arrived there.As a website owner, you need to be ahead of the pack, and understand how securing your place within the online space of your visitors and target market, will make a world of difference to your performance in organic Google search.
Sort your 2014 organic SEO strategy and online marketing plan.
Contact our Melbourne SEO office today, for professional, expert assistance and advice.