One thing’s for certain with regards to SEO in the year 2013. The algorithmic changes of 2012 are far from over. Some people in the SEO community have got their backs up saying that Google’s been harsh- but our seo Melbourne services specialists want to put one important thing on the record before going any further.
The “changes” aren’t really changes at all- they’re merely a strengthening of position- the message to web site owners has always been to build web sites for human visitors, and not robots- and this is simply being upheld in this latest round of changes.
How will the role of the professional SEO practitioner change from this point on?
What’s suddenly going to be very different- and is the position of search engine optimisation specialist now redundant?
The Role of SEO Providers in 2013 and Beyond
SEO is alive more now than ever before.
If you think there’s nothing to it- that all you need to do is add content and the search spiders will come, index your web site favourably… bring you countless qualified visitors and start you off on the walk down the Yellow Brick Road, lit by glorious sunshine… then this is exactly how it will be, until you have some competition.
Once competition turns up, and the little fantasy bubble bursts, you will realise that suddenly, just as much now as it ever did, seo matters in a very real way.
Differentiation- Reinventing the Wheel, Calling a Spade Something Else Other Than a Spade
If you’re in the business of providing a service, selling products or a combination of the two, then there is a chance- more than just a chance, that someone else is in the same market place as you are, trying to compete for the same customers and dollars as you are.
It’s important that you find a way of differentiating the things you offer to the world, in a way that makes believable sense to the market, and to search engine spiders. You need to come up with creative ways of saying, naming and explaining, while maintaining credibility.
Present your product or service differently, say it differently, brand it differently- so you don’t end up looking like just another johnny-come-lately.
This needs to happen in front of an audience which is becoming increasingly sceptical, and hungry for validation of almost every decision they are about to make.
Remember your competitors will be watching you too. They’re most likely not out to simply rock your apple cart, they will want to follow you until you’re about in the middle of a mighty big bridge, and throw you and your cart over the edge. Ideally this would happen when the piranha below are feeding.
Smart seo strategy will become your life-buouy, and the better foundation you have set for yourself, the stronger your hold on your ground will be.
Don’t fall of the bridge to find out you can’t swim- get it all sorted. Map out your strategy, develop an actionable plan.If you want to do your own SEO, some time invested in one of our seo courses in Melbourne will set you on the right path.
Now more than ever, the difference- the real competitive edge- will often be in the details. Get up to speed before your competition does.
There’s always an awesome advantage in being first.