SEO and 301 Redirects

Get your rank back, after implementing a stack of 301 redirects to your website. Have you recently lost rank after doing 301 redirects? Read on for the best way to do 301s. Recover lost ranking due to URL changes, or broken URLs. Don’t think of 301 redirections as a burden- see them as a chance to brush up your content and provide more opportunities for people to explore your products, read about more services- or just generally like your site better than they did before.

If you had “index.php” as part of your original URLs and removed it for a better, seo-friendly approach, understand more about the deep-reaching implications. A 301 redirect within the htaccess file (contained within the root directory of the website), lets a search engine know that a page no longer exists but there is a new page that the visitor should be directed to instead, which will preserve the visitor experience and not let them leave disappointed.

By their very nature, 301 redirects pass a large percentage of original trust rank from the redundant page, to the newly appointed destination page. Exactly how much depends on the original page, and the relevance of the new page to the old page’s content or the visitor’s original query. If you migrate your website to a new platform, such as Magento, Joomla or WordPress, and you were previously on a core php system which generated URLs with odd symbols and URLs, a loss of rank is inevitable, until everything’s re-indexed and settles down again.

As part of our suite of SEO services we provide a thorough audit and rescue service for retaining and not compromising your website’s organic rank through 301 redirections.

If you’re confident to do this yourself, here’s how to streamline your return to glory in Google and minimise the wobble. This information will explain how to ensure you don’t lose it all, to one silly error.

The Reasons for Having 301 Redirects

The most common reason we encounter, is that products change, or aren’t offered any longer within an e-commerce site. With many products there is a life cycle. Something that was popular last year, might be all but completely forgotten next year. Manufacturers might go broke- and the product simply dries up.

So what happens to the links direct to those pages which people have made from blogs and other websites. How about the mentions of that URL on Social Media?

It’s likely that a lot of effort went into that page before it was made live.

Those links which are already established out there, can still be put to work for you.

If a visitor clicked through to your website from a product discussion happening elsewhere, it’s likely they will still be interested in the alternative.

Maintain or improve your rank after a big migration or mass 301 implementation.
Enjoy the benefit of better, more streamlined, more relevant content- to help you bring the right visitors to your website.